MTC Development positions companies to sell new IoT products and services to risk-averse customers having little or no experience evaluating and acquiring an IoT solution.
IoT companies must overcome many inherent hurdles and bottlenecks before customers can place large orders. Developing innovative, leading-edge services or devices is great but will customers buy them?
For example, do customers even know it exists; is your offering a known option? Do customers buy-in to the value proposition of the product or service, and your company. Does it resolve the real concerns of the customer? You'd be surprised how often it doesn't. In the customer's mind does the product or service reduce or increase project risk? Will you pass the acid test when customers wonder - "Can I trust you and your solution."
IoT customers must verify, approve and acquire other parts of the IoT solution puzzle before orders are placed. Are all the IoT solution pieces and right partners in place? Is a fast track process in place to evaluate, approve and order a solution? Are the go-to-market components in place for generating an order? To sell at the highest value point have you foreseen and resolved key customer pain points in a timely manner? Can you provide effective proposals so customers will decide in your favor and submit orders?
So many questions and so little time.
IoT companies must overcome many inherent hurdles and bottlenecks before customers can place large orders. Developing innovative, leading-edge services or devices is great but will customers buy them?
For example, do customers even know it exists; is your offering a known option? Do customers buy-in to the value proposition of the product or service, and your company. Does it resolve the real concerns of the customer? You'd be surprised how often it doesn't. In the customer's mind does the product or service reduce or increase project risk? Will you pass the acid test when customers wonder - "Can I trust you and your solution."
IoT customers must verify, approve and acquire other parts of the IoT solution puzzle before orders are placed. Are all the IoT solution pieces and right partners in place? Is a fast track process in place to evaluate, approve and order a solution? Are the go-to-market components in place for generating an order? To sell at the highest value point have you foreseen and resolved key customer pain points in a timely manner? Can you provide effective proposals so customers will decide in your favor and submit orders?
So many questions and so little time.